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RADIO is Versatile
Results from the fifth annual study conducted by the Foundation Research Group demonstrate radio’s continued strength and adaptability in today’s complex market. On average, Canadian adults spend 2 hours and 12 minutes with radio daily.
Highlights from the 2010 study:
• On average, Canadians spend more time with radio during a typical work day than with any other medium
• 38% of adults listen to radio some/most of the time while on the internet
• Approximately 1/3 of adults have listened to radio stations online. Of those listening online, 58% are
streaming local stations
• 39% of adults have visited a radio station website
Swisssh Radio- We. Play. Favourites.
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